Roya & Co.

Our Brands

A growing portfolio of international and emerging brands, from luxury designer plush to healing character IP.

United Kingdom

NOMIELLE

“Stay Furry, Stay Free”

NOMIELLE is a high-end toy brand designed by a British person. We believe true healing lies in the subtle aspects of life — so “Stay Furry, Stay Free” is the starting point of all creations, delivering an unreserved and tender trust. It's a pleasure to meet you.

✦Top-grade PP cotton, certified by the Hohenstein Institute in Germany
✦OEKO-TEX® STANDARD 100 certified — safe, healthy, eco-friendly
✦Velvety, cloud-like softness with a decade of anti-sagging durability
✦Collectible sizes from 5cm charms to 50cm statement pieces

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NOMIELLE

Product Animations

Penguin Gift

Devon Cat & Yarn

Kiss

Birmingham, United Kingdom

Jujuhappy

“Where luck gathers, and happiness grows”

Jujuhappy brings together plush creations and magical storytelling, creating a world where luck gathers and happiness grows. Born from a Birmingham atelier legend, the elephant Clo and puppy Kiki turn magic into plush companions marked with a four-leaf clover seal — small vessels of emotional healing and everyday luck.