Connecting Creativity, Culture & Commerce
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Roya & Co.

Lifestyle & Brand Development

Connecting Creativity, Culture & Commerce

A lifestyle & brand development house for designer toys, collectibles and contemporary living.

Discover the brandsCollections

Roya & Co.

Premium aesthetics, emotional companionship.

Roya & Co. is a Hong Kong-headquartered lifestyle and brand development company connecting creativity, culture and commerce. Our core businesses span IP development and management, digital entertainment, international trade, designer toys and collectibles, and lifestyle retail.

Our story

Our Brands

NOMIELLE

United Kingdom

NOMIELLE

Stay Furry, Stay Free

Jujuhappy

Birmingham, United Kingdom

Jujuhappy

Where luck gathers, and happiness grows

NOMIELLE✦JUJUHAPPY✦Stay Furry, Stay Free✦Designer Plush✦Collectibles✦Muse Design Award 2026✦Connecting Creativity✦NOMIELLE✦JUJUHAPPY✦Stay Furry, Stay Free✦Designer Plush✦Collectibles✦Muse Design Award 2026✦Connecting Creativity✦

Our Values

Award-Winning

Jujuhappy is a 2026 MUSE Design Awards winner, and NOMIELLE brings a British designer's high-end toy aesthetic.

Certified Quality

Top-grade PP cotton certified by the Hohenstein Institute and OEKO-TEX® STANDARD 100 — safe, healthy, eco-friendly.

Full IP Portfolio

Two growing brands — NOMIELLE and Jujuhappy — with original characters, stories and a complete product range.

NOMIELLE & Jujuhappy

Collections

Featured Scenes

Christmas

Christmas

Beach

Beach

Jet Ski

Jet Ski

Flyboard

Flyboard

Holiday

Holiday

Catalogue

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Singapore

Our Stores

Bugis+

Bugis+ Store

201 Victoria St, #02-71, Singapore 188067

+65 8206 6670

Get directions ↗

Plaza Singapura

Plaza Singapura Store

No.68 Orchard Rd, Plaza Singapura #04-13A, Singapore 238839

+65 8043 6667

Get directions ↗